Teaser

An organization cannot introduce its best ideas, product or service to customers without advertising to the target market. An effective creative activity in the form of a teaser can set a company apart from the competition and put in the minds of potential customers the image of your product and idea that sets your brand apart from other competitors. This means that when you are looking for a product in the relevant group, the brand is the first thing that is important to increase sales.

Or does this type of advertising lead people to buy an advertising product? Does this type of advertising always work? Does it create the kind of “advertising trend” you want? Does it affect people and how do they react to it?

Proven hypotheses of advertising teasers

There is a relationship between teaser ads and shopping frequency.
There is a relationship between teaser advertising as a source of motivation and buying decisions.
There is a relationship between the effectiveness of the teaser and the level of expectation of ad disclosure.
There is a link between advertising as a communication tool and purchasing decisions.
There is a relationship between buyers’ self-perception of teaser ads and the intention to buy that product.
What is advertising?

According to Smith et al. (1998), twelve different communication tools are available to the marketer. According to Liss (1972), “advertising is recognized as the primary means of social communication in the field of marketing in modern Western society.”

Marketers have identified a number of reasons for advertising, including:
Increase sales of products / services.
Create and maintain a brand identity or image.
Introducing a new product or service.
Increase the value of the brand or company.
Steps of making a teaser
Agree on the script
Selecting the Advertising Company: Often at this stage, the prices of different companies are compared with each other and the most suitable company is selected.
Agree on the cost of making the ad.
Selection of actors
Music production: Music is produced by a professional composer. There are several steps to do this: designing music (writing a score), testing music, and finally recording music, which involves renting a studio and preparing a band that includes a singer and a group of musicians.
Production: At this stage, the director is selected and the necessary elements, including design and costumes, are identified.
Filming, which itself consists of two main stages: first, renting a film studio or finding a suitable location or location for filming, and second, forming a group of different film professionals.
Post-production: This step involves preparing the sound effects and other required effects and dubbing the dialogues.
Audio: If you need audio outside the image, this is done separately during the recording phase. The steps are as follows:
Determine the sound, other than some existing sounds
In some cases, the production of experimental music pieces
Rent a studio and finally record audio
Editing: In this step, all the components of the teaser are put together, in the next step, the edited video for a sample of the target audience is displayed. At this stage, the necessary adjustments and corrections are made, and finally, after the agreement, the teaser is ready.