Graphic Design

Graphic Design

What is graphic design?

Graphic design is the skill of creating visual content to communicate messages. Graphic designers use visual hierarchy and pagination techniques, typography and images to meet the specific needs of users, and to optimize the user experience, focus on the logic of displaying elements in interactive designs. .

Pooya Art logo design portfolio

Logo Pooya Art

Zagh Hairdresser Logo

Raypo application logo

Arrangers game logo

Luxury logo

Arad Polymer Plast

Example of Pooya Art graphic design

graphic design

Graphic design, visual experience in user formatting

Graphic design is an ancient art and craft that dates back from the Egyptian hierarchy to 17,000-year-old cave paintings and is a term that has existed in the printing industry since the 1920s and includes a wide range of activities, including branding.

However, graphic designers who work in user experience (UX) design should have the right style choices to communicate with users, for example, by displaying images and fonts properly, they can create beautiful and attractive designs to maximize this connection. Bring them.

Aesthetics in UX design should be a goal. Therefore, when doing UX graphic design, we must use interactive design architecture to communicate with users. In this case, the whole user experience must be considered skillfully for the ability to visually process with the user.

Consider, for example, an application that users with multiple thumb clicks could not meet their needs because its designers were unable to communicate with the graphical design user interface experience.

The scope of UX graphic design includes creating beautiful designs that users find very enjoyable, meaningful and usable. Graphic design is the process of visual communication and problem solving through the use of typography, photography and illustration.

Graphic design is an emotional design

Although the digital age requires design with interactive software, graphic design still follows the old principles. As a graphic designer, you need to have a thorough understanding of color theory, and choosing the right color scheme is critical.

When you think of graphic design, do you think of art advertising? Eye-catching graphics on websites and magazines?
Graphic design has many items, such as posters, infographics, book covers, product labels, logos, business cards, logos, website layouts, mobile applications, software interfaces, and more.
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as the “art and practice of planning and designing ideas and experiences with visual and textual content.”
“Graphic design incorporates graphic and textual elements and implements them in a variety of media,” says Electronis Cloftus, creative designer at Vertex Innovations. Use complex information in a clear way through infographics or businesses to develop identity through branding.
It is also important to note that although many graphic design projects have commercial purposes such as advertising and logos, graphic design is used in other fields, and graphic design works are often created solely as a means of expressing art.
Graphic design elements
To better understand graphic design, you need to have a good understanding of the basic elements and principles of design. These elements are:
Color
Line
the shape
Texture
Space
Form
Size
These elements are used in creating relationships or contrasts with each other to create spectacular designs. Graphic designers also use design principles that include balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety, and unity. Understanding how and when to use these elements and principles is essential to good design.
Types of graphic design
Graphic design is made up of many fields and specialties, from print design, web design to animation and motion graphics. Graphic design offers options for almost every interest. One of the most popular and evolving specialties is web design.

The task of web designers is to create functional and at the same time enjoyable pages for website users.
If your web design job is not perfect for you, there are many other options. For example, animators who create special effects for TV shows, video games, and movies.

Mobile application designers work with programmers to create and design visually appealing applications. Multimedia designers work with sounds, images, movies, graphics, and more.

Graphic Design Jobs
Graphic designer
Web designer
Art director
Visual designer
User experience designer
Graphic artist
Graphic design tools

One of the first and cheapest tools you can try in graphic design on hand is a design page. Design computers and software are essential in today’s digital world, even if they are designed for printing.

The type and power of computer you need for strong graphics work is a priority, but when it comes to software, Adobe products such as Photoshop, Illustrator, and In Design are the mainstay of the graphic design world.

Free open source software such as GIMP can help you master the basics. Finally, inspirational ideas are what a graphic designer needs most.

Graphic design, a visual identity
A brand is the relationship between a business or organization and its audience.
A business identity is one in which the organization communicates with its personality, tone, and nature, as well as its memories, feelings, and experiences.
Graphic design, meaning visual identity, acts as the face of a brand to display and communicate those intangible features through images, shapes and colors.

graphic design

Designers who specialize in graphic design of visual identities work with brand stakeholders to create assets such as logos, typography, color palettes, and image libraries that represent a brand personality.
Graphic design in the field of marketing and advertising
Designers can specialize in a particular type of media (vehicle packaging or magazine advertising) or create a wide range of collateral for digital printing and beyond.

poyaart-geraphic design

poyaart-graphic design

Examples of marketing graphic design
Postcards and brochures
Magazine and newspaper advertisements
Posters, banners and billboards
infographic
Brochure (print and digital)
packing
Show trademarks and exhibits
Email Marketing Patterns
PowerPoint presentation
Restaurant and cafe menu
Media ads, banners and graphics
Images for websites and blogs
Examples of graphic design in the field of printing
Books
Press
Newsletters
Guides
Annual reports
magazines
Catalog
Packaging in graphic design

Most products need some kind of packaging to protect and prepare them for storage, distribution and sale. Packaging design can also communicate directly with consumers, making it a very valuable marketing tool.

Environmental graphic design
Environmental graphic design is a kind of visual connection of people with memorable places, spaces, interesting and informative.

Examples of environmental graphic design
Painting on the wall
Museum exhibitions
Brands
Public transport navigation
Interior of retail stores
the stadium
Event and conference spaces
Art and illustration for graphic design
Graphics and graphic images often look like graphic design, but each one is very different. Designers create music to communicate and solve problems, graphic artists and illustrators create original works of art. Their art comes in many forms, from fine art to decoration and fiction. Even if graphic art and image are not technically graphic design, they are created and used within the framework of graphic design for commercial use.